Sara Gaietta - EMDR Accredited Practitioner

I partnered with an EMDR-accredited psychologist in Italy with two decades of clinical experience to craft a cohesive and meaningful brand identity.

Drawing on insights from her detailed brand questionnaire, I designed a primary logo, secondary logo, and submark, and curated two key images that capture the essence of her practice. Inspired by her deep connection to the mountains and the transformative path of EMDR healing, the visual language combines a tranquil river flowing between two peaks, a refined sans-serif typeface, and a calming, nature-based color palette.

Together, these elements express her professional expertise and personal grounding, creating a distinctive brand presence that reflects both her values and the serenity she fosters in her clients.